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How China is Promoting Traditional Chinese Medicine Worldwide

  • 28.11.2024

China Accelerates the Global Expansion of Traditional Chinese Medicine (TCM)

Rising Global Demand for TCM

Traditional Chinese Medicine (TCM) is increasingly gaining global attention, with China actively promoting the export of TCM products. Key medicinal herbs such as Codonopsis (Dangshen), Astragalus (Huangqi), and Bupleurum (Chaihu), sourced from China’s primary TCM production regions, are now being exported worldwide.

"Medicine Leading Medicine": A New Approach to Global TCM Outreach

According to the National Administration of Traditional Chinese Medicine, TCM has become a cornerstone of China's collaboration with regions such as ASEAN, the EU, the African Union, the Latin American and Caribbean regions, and the Shanghai Cooperation Organization.

To modernize and industrialize TCM for the global market, a new strategy—"medicine leading medicine"—is emerging. This involves exporting TCM knowledge and products through two key methods:

  1. On-Site Medical Services: Chinese TCM practitioners provide free consultations and services in partner countries. For example, in Mozambique, a Chinese TCM company has conducted multiple training programs and offered treatment to over 30,000 locals.
  2. Local Training Initiatives: TCM experts train local healthcare providers, equipping them with knowledge and skills in TCM practices.

By introducing TCM techniques, international markets are naturally exposed to TCM products. Research into local healthcare needs and treatment practices further facilitates the selection and registration of high-quality TCM products for export.

Successful International TCM Registrations

  • 22 TCM products have been approved for international markets.
  • 13 products secured phytomedicine registration in Portuguese-speaking countries, including Mozambique.
  • 9 products were granted Traditional Chinese Medicine (TCM) registration for sale in Brazil.

The Role of Technology in TCM’s Globalization

China’s "Major Projects for TCM Revitalization and Development" emphasizes advancing TCM through modernization, industrialization, and global outreach.
Key technological advancements are bolstering TCM’s global credibility:

  • Research Infrastructure:
    • 7 National Key Laboratories
    • 2 National Clinical Medicine Research Centers
    • 5 National Engineering Research Centers
    • 46 National TCM Innovation Centers
  • Clinical Trials:
    • China's Evidence-Based Medicine Center has developed the “International Traditional Medicine Clinical Trial Registration Platform,” certified as a primary registration platform by the World Health Organization.

Global TCM Reach

  • TCM is now practiced in 196 countries and regions.
  • China has signed over 40 bilateral TCM agreements with foreign governments and international organizations.
  • 30 high-quality TCM centers and 31 TCM service export bases have been established globally.
  • TCM content has been incorporated into 16 Free Trade Agreements to promote its integration into global trade frameworks.

Export Regulations for TCM Products

The General Administration of Customs of China has no specific regulations for TCM exports; however, standard export rules and China's Drug Administration Law apply:

  1. Basic Export Requirements

    • TCM products approved for domestic sale require a drug registration certificate from the National Medical Products Administration (NMPA).
    • Raw medicinal materials and TCM decoction pieces may be exempt from certain registration requirements.

  2. Customs Clearance Procedures

    • Exporters must comply with customs protocols, including necessary documentation (contracts, invoices, packing lists) and appropriate packaging.

  3. Special Considerations

    • For protected or endangered species, such as certain herbal ingredients, additional certifications, such as CITES permits, may be required.

Exporters must also adhere to stringent quality control and safety measures to meet international standards.

Marketing TCM Globally: Challenges and Strategies

  1. Understanding Global Consumer Needs

    • Research overseas markets to tailor TCM products for local health concerns.

  2. Proving Scientific Efficacy

    • International consumers demand evidence-based proof of TCM’s effectiveness. Strengthening the scientific explanation of mechanisms and ensuring credible clinical data are vital.

  3. Building Credibility

    • Regulatory compliance, including securing certifications from both Chinese and foreign authorities, builds trust in TCM products.

  4. Gradual Expansion

    • TCM globalization is a long-term process. A patient, well-researched approach will ensure that products gain sustainable international recognition.

Conclusion

China’s TCM industry is at a pivotal moment in its globalization journey. Combining centuries-old wisdom with modern technology and research, TCM has the potential to address global health needs effectively. By enhancing transparency, adhering to international standards, and clearly demonstrating the benefits of its products, TCM is poised to gain a firm foothold in the global healthcare market.

Tags: Traditional Chinese Medicine, TCM exports, TCM globalization, Chinese herbal medicine, TCM technology, low-level laser therapy, TCM market strategies, Chinese medicine regulations, global healthcare solutions